Forbes has just released their list of 'Top Earning Athletes Of The 2010 Winter Olympics' and who topped the list- a not surprising name.. a not very interesting answer. Shawn White.. yawn.
When it comes to sponsors and money this guy is sorted. Very few snowboarders are able to make a decent living in the industry, Shaun White has made a multi-millionaire of himself.
BURTON, RED BULL, OAKLEY, TARGET, AT&T... and the real money maker UBISOFT. You know you'v made it when you have your own computer game! Last year he cashed in approx $7.5million.
But when it comes to snowboarding and progressing in his game, last season the money really was not the deciding factor. A private halfpipe, built and subsidized by Red Bull allowed White to develop tricks he had only formely dreamed off- the first to throw a double McTwist 1260. With the help of a giant forgiving-foam-pit at the end of the pipe, he was able to perfect crazily technical and dangerous tricks without the worry of injury....
But what has this private halfpipe done for the sport? It has given an already stellar competitor an unfair advantage. Snowboarding is not a money rich occupation for all- most do not make a salary and rely on their sponsors for 'aid'.. clothing, hardwear.
He gets a freaking private half pipe. F&%^ sake!
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